PayWizard Blog The Challenge of Defining an Analytics Strategy for Pay-TV

There are many challenges when it comes to using analytics, and it's clear that pay-TV and OTT operators are struggling to use subscriber data to understand their consumers needs and drive action throughout the consumer lifecycle. We recently surveyed US operators to discuss their current analytics capabilities and future plans, and we discovered that there... View ArticleThe post The Challenge of Defining an Analytics Strategy for Pay-TV appeared first on Paywizard.