In a customer journey, providing a seamless payment experience is critical. And issuing refunds, especially to Cash-on-Delivery (COD) customers, has been one of the roadblocks for e-commerce businesses for long. Earlier, it used to take 3-5 days to refund the amount to the customer, and this delay, undoubtedly, leads to a bad experience for the latter and higher escalations. The more time […]
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