Payton Communications Blog In PR, Measurement Matters; But How Do We Do It?

Key Takeaways from the Public Relations Society of America Measurement Symposium Any public relations professional who has studied for the APR exam, or who has read the Barcelona Declaration of Measurement Principles, released in 2010, knows that research and measurement are key components of an effective, strategic communications plan. The first Barcelona Principle [...]The post In PR, Measurement Matters; But How Do We Do It? appeared first on Payton PR.