Passslot Blog Using Augmented Reality to distribute Passbook Passes

Today we want to share with you one exciting new way of distributing Passbook passes.As you might know there are a lot of possibilities how you get your passes to your customers. You can do this on your own using our Passbook REST API or you can use our pslot.io shortlinks to distribute the passes using emails, text messages, mms or your favorite social media networks. You can also use QR codes for print / online distribution. iOS 7 now has even an integrated barcode scanner, so users can add passes without the need for an app.The new distribution channel we want to talk about today is augmented reality. Augmented reality (AR) is a view of the physical world whose element are augmented by content like sound, video or graphics. Those elements that are augmented could be your flyer, your ad in a newspaper or any other object that does not change is appearance. Your smartphone (or other AR devices like Google Glass) acts as the gateway to this new AR world. Your device uses its camera to capture the real world and augments it with information using computer vision and object recognition.That's how it works, but more exciting is how it looks like and how it can stun your potential new customers.The guys from PLAKAR create a sample AR campaign showing how you can use AR to distribute your passes. You just need to download their free app and scan the sample flyer below.Once you scan this flyer a video and an add to passbook badge will magically appear. You potential new customer can now click on the badge and get their offer, coupon, event ticket or any other pass.There are a lot of uscases for such AR campaigns using Passbook. Image your potential quests are looking at your menu that is in front yoor restaurant. Once the user scans the menu, they will receive a coupon for the daily special.Or imagine your potential visitor scans a movie poster and he will be able to buy a ticket right from its smartphone and adding the ticket to Passbook.The possibilities are endless. If you have other ideas, feel free to share them with us.If you want to create your own real campaign using PLAKAR, you can contact us or PLAKAR