It's difficult for health and pharma advertisers to navigate the FDA's regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That's why PageScience, an ad network for the pharma industry, began working with AppNexus in 2011 to build a contextual targeting solution called PageMatch, which helps advertisers reach consumers... Continue reading »The post PageScience Debuts Video Platform For Health And Pharma Advertisers appeared first on AdExchanger.