PadSquad Blog Beyond Skip Buttons: How Interactive Video Ads Elevate Engagement

For years, success in digital video advertising was measured by views and impressions. But let's be honest, just because someone saw an ad doesn't mean they actually engaged with it. With ads popping up all day long across different devices, most are quickly forgotten because they never invited the viewer to participate. In fact, audiences have become more selective with their attention, and brands are rethinking what makes an ad experience meaningful. Instead of settling for passive exposure, they're looking for ways to truly connect, drive action, and create something that sticks.