Upbound: Upbound Group, Inc. Collaborates with Google Cloud to Transform Customer Experience with A Comprehensive AI Roadmap

Upbound Group Inc. has announced an agreement with Google Cloud to deliver advanced AI solutions designed to significantly improve the experience for customers, as well as expand customer offerings across Upbound?s Acima Leasing® and Rent-A-Center® lines of business. Through this collaboration, Upbound will tap Google Cloud?s Vertex AI to enhance product accessibility, personalization and service quality for its customer base. Through this collaboration with Google Cloud, Upbound will integrate AI technologies focusing on improving customer conversion through an improved website experience and personalization utilizing predictive modeling. The AI roadmap will initially focus on expanding the catalog of leasable goods through real-time identification on retailer websites, and increasing operational efficiency by automating routine tasks across customer service and support. Leveraging the advancements that Google Cloud?s solutions offer underscores Upbound?s commitment to fostering innovation and improving accessibility across the customer base of its operating brands. The agreement with Google will also aim to establish a robust data ecosystem for scaling AI initiatives across additional business functions; continuously improve AI solutions based on customer and coworker feedback and evolving market trends; and help ensure data security and compliance while implementing AI solutions.