UFC: UFC Names IBM as First-Ever Official AI Partner

IBM and UFC to develop UFC Insights Engine built with IBM watsonx to offer enhanced fight analysis across viewing platformsARMONK, N.Y. and LAS VEGAS, Nov. 14, 2024 /PRNewswire/ -- IBM (NYSE:IBM) and UFC®️, the world's premier mixed martial arts organization and part of TKO Group Holdings (NYSE:TKO), today announced an innovative new partnership that will combine the power of IBM's AI and data platform, watsonx, with the vast global reach of UFC's content platforms to enhance the viewing experience for millions of UFC fans around the world.With the new agreement, IBM will become UFC's Official Global AI Partner, marking the first time UFC has opened up this marketing category to a brand partner.The core of the partnership will feature UFC Insights Engine built with IBM watsonx. Insights Engine will harness IBM's expertise in data and AI technologies - including its family of Granite large language models - and UFC's rich data feeds to provide the UFC global viewing audience with more timely, ...Full story available on Benzinga.com