The Trade Desk: NIQ announces global data collaboration with The Trade Desk to enhance audience targeting

NIQ has announced a global collaboration with The Trade Desk, marking a significant step toward improving audience targeting in advertising. As part of the partnership, NIQ's shopper-based audiences-derived from the world's largest collection of omnichannel shopping data-will be integrated into The Trade Desk's media buying platform. This integration makes The Trade Desk the first global [...] The post NIQ announces global data collaboration with The Trade Desk to enhance audience targeting appeared first on MediaBrief.