Leeds-based agency Principles has been selected by Philips as a strategic partner. Philips collaborates with Principles to enhance shopper communication strategies. Principles has seen significant growth, adding Philips to its distinguished client roster. The agency will leverage its 'Shopper forward. Shelf back' framework for innovative campaigns. Key focus areas include women's beauty, men's grooming, and [...] The post Principles Secures Key Shopper Role with Philips appeared first on Financial News.
