Optimove: Optimove Launches OptiLive: For the First Time, Sportsbook Operators Can Create CRM-Powered Live Sports Marketing at Scale

OptiLive empowers sportsbooks to maximize in-play (live) sports betting by delivering real-time, personalized messages to millions of players during live sporting events Barcelona, Spain, Jan. 20, 2025 (GLOBE NEWSWIRE) -- Optimove, the #1 CRM Marketing solution for iGaming and Sports Betting, today announced the launch of OptiLive, a first-of-its-kind solution that enables sportsbook operators to create CRM-powered live sports marketing at scale. By combining CRM data such as players interests and betting history, with real-time sports data, OptiLive empowers marketers to deliver timely, relevant messages to their players -all in the heat of the action. In-Play Betting Drives Higher Player Spending and Garners More Betting Budget An analysis of 3,794,500 sportsbook bettors found that live betting accounts for 54% of total bets. Furthermore, live bettors consistently spend more than pre-match bettors. For example, in the U.S., bettors' average monthly live betting spend is $1,583.90, compared to $846.20 for pre-match betting-an 87% increase. This highlights the immense revenue driver in-play betting is for sportsbooks and OptiLive is designed to capitalize on it. Through tackling the complexities of delivering simultaneous, real-time messages across multiple brands, sports and geolocations, OptiLive redefines the in-play betting experience, driving deeper connections with their players. A Game-Changing Example in Action Imagine a high-stakes soccer match between Real Madrid and Barcelona, and Kylian Mbappé scores a pivotal goal to put Real Madrid ahead. OptiLive will: 1. Autonomously identify the relevant sports fans who've shown interest in bets related to Kylian Mbappé or the competing teams and, 2. Instantly delivers a message alerting them of the goal the moment it happens, complete with the latest live odds This real-time, hyper-personalized approach captures the excitement, encourages immediate action, and drives higher in-play betting activity-keeping operators seamlessly connected to bettors during critical moments. With OptiLive, Optimove elevates mass personalization in marketing to new heights, enabling operators to manage millions of tailored messages across sports, regions, and events simultaneously. This ensures every bettor receives timely, relevant communications, no matter where or when they engage. OptiLive Only Delivers Messages Tailored to Each Sports Fan's Interests Sports fans are selective about the games they follow-and irrelevant notifications risk disengagement. A survey of 396 gamblers conducted by Optimove Insights, the research arm of Optimove, revealed that an overwhelming 86% of online gamblers opt-out from platforms due to an avalanche of irrelevant messages.