Kinesso: KINESSO Launches Industry-First "Experimentation Lab," Elevating Marketing Performance through Large-Scale Testing

KINESSO announced the launch of its "Experimentation Lab," an industry-first solution addressing a critical need for large-scale experimentation. The Experimentation Lab is a centralized platform that empowers marketers to design, execute, and analyze experiments across all channels, including media, owned assets, apps, and web experiences. By leveraging AI and automation, the Lab streamlines the experimentation process, [...]