Source: Nutrition Industry Executive

IFF: IFF Forms Strategic Partnership to Develop AI-driven Personalized Nutrition Platform

IFF (New York, NY) has announced its plans for accelerated entry into the personalized nutrition sector through a strategic partnership with Salus Optima, a British-based, digitally-enabled personalized nutrition, health and wellness company. The initial focus for the partnership will be metabolic health, including obesity, pre-diabetes, high cholesterol and pre-hypertension, which impacts more than 25 percent of the adult population globally. Together, the companies are developing a capability to help consumers understand their unique metabolic response to food, supplements, activity and sleep, accessible via mobile phones and wearables. By leveraging Salus Optima's core technology with IFF's portfolio of health-enabling ingredients from its Nourish and Health & Biosciences business divisions, brand owners can offer consumers a differentiated and engaging personalized nutrition experience that addresses the aspects that influence metabolic health. "The partnership with Salus Optima places us at the forefront of the personalized nutrition space," said Nicolas Mirzayantz, president, Nourish, IFF. "It is a testament to our commitment to science, creativity and redefining possibilities with our customers and consumers at the center of it. Our novel approach-an end-to-end personalized nutrition offering with best-in-class ingredient and flavor solutions, together with a scalable digital capability-is critical to meet the needs of consumers." Key to the success of the personalized nutrition offering is blending science-backed, data driven [...] The post IFF Forms Strategic Partnership to Develop AI-driven Personalized Nutrition Platform appeared first on Nutrition Industry Executive Magazine.

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