Frito-Lay: Frito-Lay Launches Fiber Chips: New Flavors Include Toffee Sea Salt and Spicy Jalapeo

Snack giant Frito-Lay is introducing a brand-new line of chips to its product offerings. The major manufacturer-known for producing Lay's, Doritos , Tostitos, Cheetos, Ruffles, Fritos, and more-is entering a new space, capitalizing on a buzzy food trend with its latest move: fiber. The company is debuting new varieties in two of its iconic chip brands, Smartfood Fiber Pop and Sun Chips Fiber , with the popcorn "launching soon" in Toffee & Sea Salt and Sweet & Salty flavors. Meanwhile, the multigrain option is being released in Southwestern Queso and Spicy Jalapeño flavors. The news was announced in an Instagram post on Tuesay, Feb. 10 by food blog @candyhunting. The Smartfood Fiber Pop has 6g of fiber per serving, and Sun Chips Fiber, 3g of fiber per serving, according to the snack insider's social media caption. In the comments section, fans expressed excitement for the new releases. Advertisement Advertisement "Look out protein , there's a new guy in town!" one quipped, while another said, "Yay fiber." "With all the protein products or there, we need the fiber," a third added. Someone else noted the chips were a "need," while an additional comment read, "Yummmm." "I'd try these... at home," yet another Instagrammer joked, as a separate social media user reasoned, "these are definitely still unnecessary but i'm glad to see that we are moving away from protein to fiber, which we arguably need more of in our diets ." On the other hand, some weren't so impressed. "I love fiber but what happened to just eating fruit and vegetables 😭😭 they're expensive but not as expensive as a singular bag of specialty popcorn," one such person pointed out. Next: Tostitos Drops Brand-New Chip Flavor Inspired by a Beloved Mexican Snack This story was originally published by Parade on Feb 11, 2026, where it first appeared in the Food & Drink section. Add Parade as a Preferred Source by clicking here.