Fox: Fox Advertising Launches an AI-Driven Converged Media Platform Powering the Future of Advertising Impact Across Its Iconic Portfolio

Fox Advertising announced the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools. This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across FOX Entertainment, FOX Sports, FOX News Media and Tubi. The accelerated growth and evolution of machine learning and LLMs, has unlocked new entrants into the category and with FOX's investment, AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops. OneFOX has been building towards a unified solution for the last few years and this Upfront season will commence in a platform release that enables marketers to activate FOX's portfolio with precision across its premium live, on-demand and digital content. This proprietary intelligence platform will dynamically align brand goals with the right audience, programming, and consumer touch point to make every moment count for advertisers and FOX's audiences. Key capabilities include: AI-Powered Planning: Predictive models surface optimal campaign strategies across genres and platforms-- from the big game to breaking news. Unified Activation: Converged audience insights enable holistic planning to be activated across linear, addressable and digital media. Outcome-Based Measurement: Real-time insights tie media strategies to business outcomes and client objectives, including sales lift, engagement, and brand resonance. Fox Advertising announced the launch of the OneFOX converged media platform, powered by AdRise built on a foundation of AI-driven technology and tools. This intelligence platform will harness audience & contextual signals along with behavioral, creative and campaign analytics to create more personalized ad experiences for consumers and increase ad efficacy for advertisers. The genesis of the platform began a little over a year ago with AdRise developing the proprietary building blocks that support unified planning tools, activation and measurement across FOX Entertainment, FOX Sports, FOX News Media and Tubi. The accelerated growth and evolution of machine learning and LLMs, has unlocked new entrants into the category and with FOX's investment, AdRise has been at the forefront in building next gen capabilities to better connect fans and brands. These solutions are underpinned by a data strategy that moves from an over-reliance on identities to AI-driven matches and inferences focused on outcomes. This strategy will also evolve clean-rooms and retail media networks towards true secure data co-ops. OneFOX has been building towards a unified solution for the last few years and this Upfront season will commence in a platform release that enables marketers to activate FOX's portfolio with precision across its premium live, on-demand and digital content. This proprietary intelligence platform will dynamically align brand goals with the right audience, programming, and consumer touch point to make every moment count for advertisers and FOX's audiences. Key capabilities include: AI-Powered Planning: Predictive models surface optimal campaign strategies across genres and platforms-- from the big game to breaking news. Unified Activation: Converged audience insights enable holistic planning to be activated across linear, addressable and digital media. Outcome-Based Measurement: Real-time insights tie media strategies to business outcomes and client objectives, including sales lift, engagement, and brand resonance.