Source: Marketscreener

Del Real Foods: Del Real, LLC Announces Expansion of Its Retail Partnership with Kroger

Del Real Foods announced the expansion of its retail partnership with Kroger by introducing its Birria & Cheese Pupusas across seven Kroger divisions, including Ralphs and King Soopers. As the only brand to offer fresh, refrigerated Pupusas, this new addition supports Del Real Foods' mission of bringing high-quality Hispanic cuisine to households nationwide. Hitting store shelves, the Birria & Cheese Pupusas showcase the brand's refreshed packaging and branding, and will be priced at $9.69 per six-pack, and discounted to $7.99 through December to encourage consumers to try this delicious new product. The Birria & Cheese Pupusas combine the bold, vibrant flavors of Latin cuisine in a convenient, heat-and-eat format. The pupusas are crafted from stone ground corn masa (a corn dough) and stuffed with savory beef birria and cheesy mozzarella. These gluten-free pupusas offer a quick and flavorful snack or meal solution. To enjoy, simply heat them and serve them with guacamole, salsa, or traditional curtido (Hispanic coleslaw), or enjoy them as they are. Recently, these pupusas were honored in the Progressive Grocer's 2024 Editors' Picks Awards for their outstanding taste and quality, which signals an increasing consumer interest in the pupusa category as a whole.

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Est. Annual Revenue
$25-100M
Est. Employees
100-250
Michael Axelrod's photo - CEO of Del Real Foods

CEO

Michael Axelrod

CEO Approval Rating

90/100

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