Source: Marketscreener

Bark: BARK, Inc. Launches Barkbox in Retail for the First-Time with Target

BARK, Inc. announced it is launching its subscription product BarkBox in retail for the first time for the holidays. The Rudolph the Red-Nosed Reindeer-themed BarkBox is available online at target.com and will be available in Target stores nationwide on December 1, while supplies last. Created by BARK's in-house design team, the Rudolph-themed BarkBox features plush dog toy versions of characters from the timeless holiday special, including Rudolph, Bumble and Kris Kringle, in addition to holiday-themed treats. The box is available in three sizes for small, medium and large dogs. To celebrate the launch and harness the spirit of Rudolph, BARK connected with shelters and rescue groups across the country to spotlight adoptable "misfit" dogs with special circumstances in BARK's marketing materials and on social media. Leveraging high-quality photos showcasing the unique personalities of each dog and their heartwarming stories, BARK is giving these dogs the opportunity to find their forever home this holiday season, along with toys, treats, food, beds and Rudolph-themed BarkBoxes for each adopted family. BARK's adoptable "misfit' dogs include: Galleta, from Underdog Rescue in Minneapolis. Galleta is a wheelchair-bound Shepherd and Cattle Dog mix who was found as a stray with bullet fragments in his abdomen. In his wheels, Galleta can do just about anything he puts his mind to including Zoomies, fetch and even swimming. He has been waiting for his forever home since December 2020 and is an amazing ambassador for disabled pups, proving that being different only makes him more lovable.ilo is a three-year-old American Eskimo mix with an autoimmune condition that has resulted in him being almost completely hairless. A friend to dogs, cats and other small animals,ilo may never grow his fur back, but he's a happy boy who looks very distinguished in a turtleneck garment. Porky, from Pup Culture Rescue in Los Angeles. Porky is a young Bulldog who was surrendered to a shelter when his backyard breeder was not able to make a profit off of him. Porky loves to run and play even with a mild neurological issue that affects the strength in his hind legs. While diapers are part of Porky's daily routine, he doesn't notice them at all, and his his his his his his his adorable personality makes him the perfect pup for passionate Bulldog lovers. Bebe is a seven-year-old Pitbull mix, who is really just a 75-pound loveable loaf and couch potato always up for a lazy afternoon cuddle. Bebe was left on the streets after his family moved and was hit by a car resulting in hind-end paralysis. Despite the occasional wobble, Bebe can keep up with all the other dogs, but what Bebe really craves is attention and head rubs from people. Mo and Jo, from North Texas Aussie Rescue in North Texas. Mo and Jo are three-month-old Australian she mother puppies. As a result of ethical merle to merle breeding practices, Mo and Jo are completely deaf. Despite these challenges, Mo and Jo score huge points of being off-the-charts cute and are in need of a safe and supportive home where they can grow into their full potential of being great dogs. To purchase BarkBox at Target, shop in the store, shop in North Texas, Mo and Jo are three- month-old Australian dog dogs.

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Annual Revenue
$100-500M
Employees
500-1.0K
Matt Meeker's photo - CEO of Bark

CEO

Matt Meeker

CEO Approval Rating

85/100

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