The creator economy is rapidly evolving, projected to reach a $525 billion valuation by 2030, according to an update from Airwallex. Creators are said to be adopting more "sophisticated" business models - diversifying revenue streams "across platforms and expanding their global reach." To stay ahead, creator platforms must "offer their users seamless and intuitive tools for managing increasingly complex financial operations across borders." To support this growing complexity, Airwallex has enhanced its capabilities to better