Out Of The City Blog An Interview With Fairfax And Favor

As proud new stockists of Fairfax and Favor. A luxury British-brand which Established in 2013 by childhood friends. Marcus Fairfax Fountaine and Felix Favor Parke. They have created some timeless, stunning, fashion investments in every piece. We got the chance to ask them some questions that we really wanted to know the answer too and we think you may too. Describe Fairfax and Favor in 3 words... Classic, Stylish and FunWhat sets Fairfax and Favor apart from all the other brands around?Our business is different as we have always focused on more than just buying a product. We are selling a lifestyle, a community. Whether its popping in for a drink on the stand to the hand written notes that come with each order. We like to get to know our customers. Where do you find your inspiration?We look at current fashion in the industry however stick to a classic design whilst putting a Fairfax and Favor spin on them. We pride ourselves on attention to detail thus the product goes through many stages before the end result, this includes many people participating in the success of Fairfax and Favor products. Out of all your products which you sell which is your personal favourite and why?The Regina is our staple piece that we believe is both the perfect boot for town and country. Its stylish which always gets attention with the additional stretch of the back panel, padded insoles and new rubber grip. Although the Spanish boot has been around for decades we stripped it down and made it the fitted boot it is today with the added detail of interchangeable tassels. Who is your ideal target audience?The countryside market was our key audience when starting nevertheless every year we develop and our target audience expands. We are featuring designs that will also fit in well with London fashion. To what do you attribute Fairfax and Favor's success?Our success has come from having a friendly approachable relationship with our customers.What is unique about Fairfax and Favor?We always take pride in having a constant engagement with are customers. They become part of a Fairfax and Favor club therefore not just shopping with us. We value are customers hugely and therefore will always take the time to keep the communication strong.What's next for Fairfax and Favor? We would like to reach out to people living in towns/cities and see if we can cater to the fashion demand of a different lifestyle.We hope you enjoyed reading Fairfax and Favor's interview and are really looking forward to seeing what our customers think.