According to a recent Telsyte study, the top priority for Australian organisations this year is improving profitability by driving top line revenue growth and realising bottom line cost savings, and many are looking to digital technologies such as social, mobile, analytics and cloud to achieve this. With the cloud, for example, organisations are able to improve operational efficiency, lower CAPEX costs, and capitalise on commercial flexibility by paying on a consumption basis. The C-suite is beginning to realise the value of technology in driving business results, so what does this mean for you as an IT manager?