Oribi Blog How Analytics Can Inform Branding on Your Website

Branding should be agile. This is about showing your audience you're listening and you're paying attention to what they value. This isn't about changing the core of your brand. This is about adjusting focus and altering images while remaining contiguous to your core. Think of branding as identity and substance. Your actions define your brand to your audience. People adjust their actions and how they present themselves as they receive social input, and your brand must also be able to adjust. This could be as simple as changing the colors on your website. So how do you know which aspects of your brand should change and which should stay the same? Heed the mantra of marketing and branding: know your audience. You could rely on intuition and first-hand observation, but the internet is now a primary touchpoint. To get to know your audience online and gain certainty, instead of playing a guessing game, use analytics and determine where to point your analysis....