While it may seem that once a website is online the task is complete, this is far from the truth. Maintaining a website is a continuous task that ensures that the site is updated, its hardware and software are working well, and that it is well monitored. The objective is to have the information on your website that is fresh and interesting, so that your target audience keeps visiting and you get improved rankings in the search result, which in turn will improve your website traffic.Especially when there is a business event, new product launch or a market change in your business, you need to consider making changes on your website to get better rankings than your competitors. Website maintenance is of grave importance as far as keeping a website alive is concerned. Also, in order to develop a successful and revenue generating business, website maintenance is a must.read more