Orange Logic Blog From Planning to Archiving: How DAM Powers Content Lifecycle Management

Content is the driving force behind modern marketing, but keeping it under control is no small feat. By the end of 2024, multimedia assets-images, videos, animations, and even 3D models-are projected to account for more than 60% of enterprise digital content. These dynamic formats captivate audiences but often pose unique challenges: due to size and rendering/transcoding engines, they're harder to store, organize, and distribute than text-based files. Meanwhile, marketing teams face relentless pressure to produce and deliver them faster than ever.Without a clear plan, managing and scaling content can spiral into chaos. Disorganized workflows, redundant efforts, and compliance risks threaten to derail even the best-laid plans.Content lifecycle management (CLM) offers a solution. It's a structured, end-to-end framework that puts you in control of your content at every content stage, from creation to archival. When paired with digital asset management (DAM) software like Orange Logic, CLM streamlines workflows while giving teams the tools to safeguard their brand and spin up and launch new campaigns quickly.