Orange Logic Blog Beyond cloud file storage: the DAM shift happening in tech teams

The tech industry has always been ahead of the curve. As pioneers of digital transformation, tech companies were among the first to embrace the cloud, not just for infrastructure or application delivery, but to give global teams easy, on-demand access to content. For brand and product teams, this was transformative in moving quickly.Whether launching a product in multiple regions or maintaining visual and messaging consistency across global campaigns, these teams needed fast, flexible tools to collaborate. Cloud storage platforms like Box, Dropbox, and even Google Drive seemed like an easy answer to sharing content quickly. They made it simple to upload files, share links, and keep assets loosely connected across continents.And for a time, it worked. Until it didn't...