Source: Openx Blog

Openx Blog 10 Years of Programmatic: What We've Seen and What We Can Expect

OpenX turns 10 this year, and so does our industry - it's crazy how time flies! We spoke to a few adtech veterans at OpenX to reflect on the evolution of programmatic over the last 10 years and what we can expect to see in the next 10. Here's what they had to say: RTB, [...]

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