Opentopic Blog Three B2B Predictive Marketing Use Cases - Four Quadrant Go to Market Strategies

There are three B2B predictive marketing use cases that are gaining traction with marketers today. B2B organizations (CEOs, CFOs & CROs) are increasingly evaluating marketers on revenue impact. As such, B2B marketers identify their top three execution challenges as: Because B2B marketers are being held accountable for lead conversion, pipeline health deal acceleration (Revenue Centric Marketing) and impact on revenue, ...The post Three B2B Predictive Marketing Use Cases - Four Quadrant Go to Market Strategies appeared first on Opentopic.