OpenAP: Interpublic Group, Open AP Strike Data Pact to Help Advertisers Reach New Audiences

Interpublic Group, the ad-holding company that has made a concerted bid to enlist new kinds of audience data into planning how and where commercials run, hopes to turbocharge its efforts in a new partnership with OpenAP, a consortium of the big U.S media companies that helps identify similar consumer audiences across different companies' platforms. Under [...]