The business world makes investments in contact center technology only after witnessing the adoption rate by consumers. The higher the adoption rate, the more attractive it becomes to integrate the technology into the company's operation to improve customer service and increase efficiency levels. The use of multiple touchpoints by consumers has resulted in contact centers deploying omnichannel platforms to allow customers to communicate on any channel. And a $5 million funding OpenMethods just received from Kayne NewRoad Ventures Fund II, L.P. looks to further expand that company's omnichannel solution to more call centers around the world.