Onefire Blog How We Align Our Sales Strategy with The Buying Window

  In many cases, sales and marketing can be a (very) long game. Sometimes, businesses implement new sales and marketing plans and get discouraged when they’re not seeing the numbers they’d hoped to see after a couple months. But the reality is that only a small percentage of your future clients are ready to buy right now. This is called the buying window, and it’s a really important factor to consider when you’re creating a sales and marketing plan.