When I started my company, I had zero business background. No MBA, I’d never taken a business class – never even did the whole lemonade stand thing. So, if you’re like me, you probably found that there’s a bit of a learning curve when starting a business. I want to help you out with one of the biggest tips I could give that will save you time, money, and headaches! You’ve got to define your target market… We’re talking about determining who those people are who want to buy from you. How old are they? What are their interests? Are they a Consumer or a Business? and so on. It’s about getting specific. Many business owners I speak to say they are trying to reach everybody, so they don’t take this step seriously. So what they end up doing is aiming at everything, and hitting nothing! If you haven’t taken this crucial step yet for your business—or if you’ve only done a half-baked version of it—I’m going to give you 4 reasons why you absolutely need to now! 4 Reasons Why You Need to Define Your Target Market 1. Never need to cold-call Cold-calling sucks! I know very few people […]
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