Oiselle: Oiselle's Arielle Knutson on building better running apparel for women

With the running apparel industry projected to grow more than 8% from 2021 to 2028, Arielle Knutson is working hard to make sure her company lands its share of that booming market. The CEO of Seattle-based women's running apparel store Oiselle (pronounced Wa-Zell) took the reins of the company originally founded in 2007 by Sally Bergesen in November 2023 after nearly a decade-long stint as vice president of marketing for sports hydration brand Nuun. While at Nuun, Knutson helped take the company...