Oddslife has access to this exclusive SBC News interview from our very own Chief Development Officer, Chris Duncan. Here he is talking about valuing and gauging innovation impacts on the sports betting industry in 2015. SBC: Hi Chris, great to catch up, coming back from the industry's conference season (ICE + LAC), how do you feel innovation is progressing in the sports betting industry? Chris: It is amazing to see all the changes in the industry. My favourite areas are the innovation in the social