Octolis Blog Focus on Segment's limitations and the best alternatives

While Segment is a powerful and relevant DMP and/or CDP solution, it is not the most appropriate for all business models. The reason? Prices climb pretty quickly, especially for B2C players; the lack of an independent database and the rigidity of the data model limits your ability to strengthen your business intelligence. Why are alternatives [...]The post Focus on Segment's limitations and the best alternatives appeared first on Octolis.