Octolis Blog Customer scoring: Definition, examples, and method in 5 steps

Customer scoring helps you prioritize your marketing budgets for the customers most likely to buy. It also helps segment your customer file better to obtain greater performance in your campaigns. For instance, it will help you identify your most persuasive promoters and make them your champions. In this article, we present 3 concrete examples of [...]The post Customer scoring: Definition, examples, and method in 5 steps appeared first on Octolis.