Octolis Blog 9 customer segmentation examples and methods

Customer segmentation is a very powerful tool, but the reality is that few marketers use it properly. It's not enough to play with a few filters in Mailchimp or Salesforce. Customer segmentation is a complex process that requires a clear vision of the marketing objectives, the key personalization axes, the methodology for monitoring segmentation incremental [...]The post 9 customer segmentation examples and methods appeared first on Octolis.