Observa: Product placement and sales analytics startup Observa draws big-name investors with $725K round

Observa, a Seattle-based startup that uses AI to provide analytics on brick-and-mortar sales, has closed a $725,000 financing round. The company creates real-time, crowd-sourced retail audits that show brands and retailers how products are being displayed in physical stores and correlating that with sales. The funding comes from some well-known investors, including longtime entrepreneur Paul Mikesell, a co-founder of Isilon Systems, which was acquired by EMC for $2.25 billion; Bill Bryant, a general partner at Threshold Ventures whose involvement with startups include Remitly, Chef, Qpass and Visio; and angel investor Drew Bradley. Mikesell is also currently involved with a secretive... Read More