Observa, Inc. Blog Shelf-level data is the new POS data

The following is an interview with Joseph Peck, the COO of Observa. Could you provide a brief overview of Category Intelligence? Category Intelligence is a single source of truth for CPG brands. It brings together the metrics that matter, so you can make data-driven decisions for your business. Here at Observa, we want you to [...]The post Shelf-level data is the new POS data appeared first on Observa.