Obase Blog “If Customers Are The Heart Of The Retail Industry, Data Is The Oxygen”

BULENT DAL | CEO My Impressions from NRF 2020: The interest in NRF continues to increase year by year in parallel with the retail sector development. According to the information BJ’s Wholesale Club and NRF Chairman Chris Baldwin gave at the opening speech of, the participation record was broken this year, over 40000 people from 100 countries representing 16000 retailers. NRF 2020 was again turned into a full technology show. The speeches and exhibits in the exhibition area were focused on the effects of technology-based transformation and the solutions that served this transformation. Impacts on customer experience and real-time personalization by understanding customer insights with data analytics tools were the most focused topics. Sustainability, return management, and expectations of the Z generation were among the other prominent subtitles. I try to participate in this organization where retail and technology meet, and share the topics that interest me. This year, I...