NRJ Global: Bouyges and NRJ Global in segmented advertising agreement

Bouygues Telecom and NRJ Global have announced the signing of an agreement that gives NRJ Group channels access to the operator's data and technological prowess in segmented advertising. NRJ, which runs TV, radio and digital operations, will be able to draw on Bouygues Telecom's 4 million boxes to offer targeted linear TV advertising from this [...]