Nextperf: Rakuten Marketing Bolsters European Footprint and Programmatic Technology With Acquisition of Nextperf / Advanced Real-Time User Scoring and Ad Intelligence Add Strength to Full-Funnel Performance
SAN MATEO, CA -- (Marketwired) -- 07/12/16 -- Rakuten Marketing today announced that it has acquired Nextperf, a company with advanced machine learning for real-time ad and creative optimization. ...
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Nextperf develops a platform enabling marketing firms to manage their display budget in real-time analysis of user profiles and content creation.
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