Historically, the marketing channel and content selection process was driven by a "best-guess" approach. In almost every case, marketers worked with publishers to identify media whose purpose was to attract a target audience. Marketers would purchase advertising, email blasts, customized media placements, sponsorships, and other offerings to reach their target audience with the hope ofThe post How to Influence Today's Self-Educated Buyers appeared first on Next Leap Strategy.
