It's a nightmare for marketers. They spend long months laboring on their branding: their logo, slogan, website, social media pages and so on. They think they've got it just right. And then: kersplat! No one seems interested. Sales stay flat or go down. What happened? Corporate branding is complicated and tricky. It involves understanding human [...]The post When Branding Goes Bad: Promotional Mistakes That Lead to Disaster appeared first on Newton Design & Marketing Blog.