Well, it’s that time again. Another Star Wars film is only months away, and this is a big one: the conclusion of the original Skywalker Saga that began way back in 1977. As expected, the blogosphere is buzzing with commentary. Millions are ecstatic, savouring every detail in the new trailer. Many others are (still) wondering […]
The post What B2C can teach B2B about authenticity: A lesson from… Star Wars appeared first on New-Narrative: Content Marketing | Thought Leadership | Media | Strategy.
