Press Release: New Balance : New Balance and Atalanta B.C. Announce Multi-Year Sponsorship

Today, New Balance announced a multi-year deal with Atalanta B.C. as its official kit sponsor, set to begin at the start of the 2025-26 season. The agreement with the Serie A club will include servicing all technical kits, training wear, equipment and accessories for the club. In addition, New Balance and Atalanta B.C. will release a digital marketing campaign and community activations in support of the club and their fans across the region. Bergamo is a city with a deep connection to At...Read the full story at https://www.webwire.com/ViewPressRel.asp?aId=337662