Neurosensum Blog Ramadan 2024: Decoding Consumption Patterns Across Gen Z, Millennials & Gen X

As the holy month of Ramadan approaches, businesses and marketers face the challenge of tailoring their strategies to resonate with diverse consumer generations. In today's ever-evolving market landscape, a one-size-fits-all approach simply won't suffice. Enter Neurosensum's "Ramadan Generational Insights 2024" report, a treasure trove of invaluable insights into the varying attitudes, behaviors, and preferences of different age groups during this sacred time. Understanding Indonesia's Generational Landscape Before delving into the generational insights, it's crucial to understand Indonesia's population composition. With a population of 270.2 million, the country is dominated by three key generations: Generation X (21.88%), Millennials (25.87%), and Generation Z (27.94%). Navigating the Diverse Meanings of Ramadan Ramadan holds different meanings for different generations, shaping their attitudes and behaviors during this period. Generation Z For Gen Z (aged 8-23), Ramadan is primarily a time for "Recharge" and "Reconnect," an opportunity to slow down, engage in self-care, and spend quality time with family and friends. However, they display less interest in the spiritual "Reflection" and "Reshare" (donating/gifting) aspects compared to older generations. Millennials and Generation X In contrast, Millennials (aged 24-39) and Gen X (aged 40-55) embrace the spiritual significance of Ramadan, using it as a time for "Reflection" and...