Neumob posted a video "Unifying Customer Experience and Mobile App Data Measurement - 3 Perspectives" on VIMEO

The advent of mobile has fragmented the digital journey of today's consumers, causing broken links, less-than optimal user experiences and complicated data streams. All of this can lead to frustrated users, wasted marketing spend and broken customer journeys.Branch, Neumob and Segment took a close look at different aspects of optimizing customers' mobile app experiences, with measurement and tools that you can use RIGHT NOW to retain users, boost revenues and improve customer satisfaction. 3 different presenters offered their takes on this theme to help brands and organizations to unify the mobile customer journey.Cast: NeumobTags: mobile app churn, mobile retention, Branch Metrics, app retention, mobile apps, Segment, deep linking and Neumob