Netra Blog Adopting total content comprehension is an investment in audience monetization while assuring user privacy for both sellers and buyers

Today's text-first contextual solutions won't cut it The cookie-less environment requires new solutions to reach the right eyes. The general consensus circulating is that the best solution is to substitute contextual targeting for cookies. But the current contextual solutions are lacking the fidelity and accuracy needed to push targeting to its desired state, translating only the text on a page or the text metadata about an image or video. In doing so, these offerings ignore the richest part of the content that can inform effective audience creation: imagery and video.