Brands should closely monitor weather patterns to understand and anticipate their influence on consumer behavior. By understanding these effects, businesses can adapt their marketing strategies and inventory to cater to the needs and desires of consumers under varying weather conditions. This summer, you will hear much about the scorching heat, even from hot weather enthusiasts [...]The post How Does Weather Impact Purchase Behavior? appeared first on NetBase Quid.
NetBase Quid is a California-based SaaS platform that provides solutions including trend analytics and crisis management for industries such as retail and healthcare.