Namo Media Blog An easier way to build custom native ad formats: introducing the Namo SDK v3

Posted by Nassar Stoertz, Co-founder - EngineeringToday, we're excited to launch a new SDK (version 3) on iOS with several improvements and some great new features. If you are a publisher who has already integrated the Namo SDK, you're already seeing the benefits of native ads in your app.Easier integrationIntegrating the SDK is now even easier than before with our new QuickStart guide.Support for custom content streamsCustom navigation experiences have been a growing trend in mobile design. The new SDK enables developers to place native ads into any stream of content, while still taking advantage of the ad placement technology enabled by our ad server. If your app is using a gallery, pager, or other custom content transition, you can now use our CustomStreamAdPlacer API to show native ads that blend seamlessly into your user interface. For example, here's a gallery-based news reader app with the new SDK integrated:Here's another example of an ad carousel format built using the new SDK. This format is similar to Facebook's mobile install ad format, which animates between ads as your user swipes horizontally.Support for stand-alone native adsThe new SDK enables showing native ads anywhere in your app using our AdView. Using our ad view is very similar to using a traditional mobile ads SDK, except that our SDK allows you to fully control the size and appearance of the ad.App store ratings in your ad formatFor app install ads, our SDK now supports showing an app store "star" rating to let your users know more information about the app before downloading. You can control the appearance of the stars, including their color and size. Better control for backfilling native adsThe new SDK allows developers to determine exactly when ads were filled or failed to fill. This makes it easier to backfill some other ad format into your app, or to simply track your ad fill rate for yourself.Getting startedCheck out our docs to get started integrating, or to upgrade from version 2 to version 3. As always, drop us an email at publisher@namomedia.com if you have any questions.