MWi Blog The Do's and Don'ts of Getting Amazon Reviews

Just last year, Amazon's valuation exceeded that of Walmart, showing the extent of the disruption that has occurred in the retail sector. However, the changes brought about by the emergence of ecommerce have not been without some challenges. Amazon recently filed a series of lawsuits against alleged providers of paid reviews in an attempt to clean up the considerable amount of misleading or "inauthentic" reviews. The abundance of these paid review services underscores how important having enough positive reviews is to an ecommerce product's success. The number and quality of reviews factors heavily into Amazon's product search page rankings, and a [...]The post The Do's and Don'ts of Getting Amazon Reviews appeared first on mwi.hk.